🗓 декабрь 2019 – июль 2020

👩‍💻 роль в проекте: UX research, UX design, interaction design, UX writing

✖️ что я не делала: visual inteface design

<aside> 📒 Проект выполнен и защищен в рамках обучения на курсах intoux.design. Первоисточник: моя статья на medium

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Problem

There’s a famous dance center in Novosibirsk, which has really talented teachers and a fantastic atmosphere. But there’s one thing that ruins the impression — long lines at the check-in. Students have to come 30 minutes before the class, lose 25 minutes waiting in a line, and change in a hurry. For many of the new students, it’s a deal-breaker.

My challenge was to discover the roots of the problem and come up with a sensible solution.

The most visible problem was the lines during the check-in. I decided to be open-minded about it and find out if it’s a problem for the students. During the project, I went through the Double-Diamond process and discovered two more sticking points for the students.

Planning and Conducting Research

Before the research, the main questions for me were:

• Do students consider lines a real problem?
• Are there any other problems?
• If the problem is there, are there any workarounds that students are currently using?

A CSD-matrix to organize my assumptions and articulate the goals of the research

To answer the questions and validate (or invalidate) my assumptions, I:

• analyzed the reviews of the dance center;
• observed students at the center;
• conducted interviews with 5 students.